In the hushed atmosphere of 19th-century New Orleans, a Creole apothecary perfected an elixir with remarkable properties. This concoction is none other than Peychaud’s Aromatic Bitters, first devised as a homemade tonic remedy before becoming a companion to the earliest cocktails in history. A few drops of this ruby-red potion, measured at the time in a coquetier (a small egg cup) as a dose, were enough to turn a simple cognac into a refined drink – legend even has it that the word cocktail was born this way, so deeply did this bitters shape the birth of mixology! Today, nearly two centuries later, this iconic bitters still gets shakers moving in every corner of the world. Its unique aromatic profile blends minty freshness and anise-like sweetness with subtle spiced notes, all supported by a perfectly balanced gentian bitterness. Lighter and more floral than many other classic bitters, it adds depth and complexity without ever overpowering the mix. Whether you’re elevating a timeless classic or crafting your own signature drink, just a few dashes of Peychaud’s are enough to give your cocktail zing and character. Every dash of this bitters is a sensory journey from old New Orleans to your modern-day bar, for a truly unforgettable result.
ContentsThe composition of Peychaud’s Aromatic Bitters is built on a gentian base, enriched with a secret blend of botanicals and spices, including star anise, peppermint and orange peel. This aromatic concentrate has an alcohol content of 35% vol, ensuring excellent shelf life while calling for sparing use. Just a few drops – or dashes – are enough to unleash its full aromatic power and elevate a drink.
Peychaud’s Aromatic Bitters is the secret ingredient that makes all the difference in many classic cocktails: it’s essential in the Sazerac, New Orleans’ signature cocktail (traditionally made with 5 dashes of Peychaud’s), and just as indispensable for putting a twist on an Old Fashioned, a Manhattan or a Vieux Carré, adding its distinctive touch. Just a few dashes can even lift a simple Collins or gin and tonic, bringing depth and complexity to every sip. Its controlled bitterness and herbal-spiced notes unify the flavours in the mix, enhancing the whole without ever overpowering it.
DimensionsBottle of Peychaud’s Aromatic Bitters (148ml). The 14.8cl (148ml) bottle sits comfortably in the hand and fits into any bar setup. Don’t be fooled by this small size: it’s enough to make dozens of cocktails, since each drink needs just a few drops of bitters. The built-in dasher cap ensures precise dash-by-dash pouring, avoiding overdosing and waste. What’s more, thanks to its high alcohol content, Peychaud’s Bitters keeps well at room temperature over the long term – no refrigeration needed – and loses none of its quality even months after opening. Its vintage design, featuring the historic logo, adds a touch of authenticity to your shelf, while remaining compact and sturdy enough to carry easily on your travels or store neatly in a mobile bar.












